Duke University : Global Education for Undergraduates

Duke in Montréal

June 30 to July 26, 2014 *

* See the Program Schedule page for a more detailed itinerary, including information regarding travel to and from the program site.

Co-sponsored by the Global Education Office for Undergraduates (GEO-U), Council for North American Studies, Department of Romance Studies, and the Markets and Management Studies (MMS) program, this four-week, one-course program in Québec explores the intersection of marketing and cultural identity in Montréal and Québec City.

The program is set in cosmopolitan Montréal, the second largest Francophone city in the world. Participants explore how history, language, and immigration have shaped the development of Québec’s marketing practices. Together with government officials, business leaders, and local artisans, students examine how globalization impacts cultural identity and how Québec markets have adapted to these challenges. Coursework and site visits are conducted in French.

Students examine firsthand the effects of the politique linguistique through case studies and site visits to companies and marketing agencies. Excursions to Montréal’s world famous museums, markets, and performing arts venues showcase how the city presents itself to its more than 7 million yearly visitors. The program also includes one week at the UNESCO World heritage site of Québec City to study how artisans have preserved their cultural products through the development of agrotourism and économusées.
 

Duke in Montreal student Ainan Liu is featured on DiversityAbroad, sharing his experience.

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Program Director Deb Reisinger

    • Postcard from Abroad
    • Postcard from Abroad
    • Dear Global Education Office:

      There is a common tendency among French language and French studies students to focus almost exclusively on metropolitan France. For someone who has participated in study abroad programs in both Paris and Montreal, I can confidently say that no French cultural experience is complete without a careful examination of the other side of the French Atlantic. Today, French culture has transcended the geographical boundaries of the hexagon itself. Québec is significant not only as the successor to the former New France but also as a modern cultural and economic powerhouse in its own right. It has internalized cultural values from both its French cousins and North American neighbors to forge a unique cultural and linguistic microclimate.

      Prior to arriving in Québec, I had always imagined the province to be yet another Americanized Canadian metropolis that trumpets its French roots to distinguish itself for tourist revenue and government subsidy. I have been told by my Anglophone Canadian friends that the cosmopolitan Montreal is bilingual with French being gradually eclipsed by English. One can easily imagine my surprise when I saw the American-style direction signs on the freeway with French text printed on them. How strange! Arriving in Montreal directly from Paris, I spent the rest of my first day trying to come to grasps with the fact that I am actually on North American soil. If you wish to gain a Francophone experience closer to home, there is no better place to do so than in Québec.  

      -Ainan Liu    

  • Quebec City