* See the Program Schedule page for a more detailed itinerary, including information regarding travel to and from the program site.
Co-sponsored by the Global Education Office for Undergraduates (GEO-U), Council for North American Studies, Department of Romance Studies, and the Markets and Management Studies (MMS) program, this four-week, one-course program in Québec explores the intersection of marketing and cultural identity in Montréal and Québec City.
The program is set in cosmopolitan Montréal, the second largest Francophone city in the world. Participants explore how history, language, and immigration have shaped the development of Québec’s marketing practices. Together with government officials, business leaders, and local artisans, students examine how globalization impacts cultural identity and how Québec markets have adapted to these challenges. Coursework and site visits are conducted in French.
Students examine firsthand the effects of the politique linguistique through case studies and site visits to companies and marketing agencies. Excursions to Montréal’s world famous museums, markets, and performing arts venues showcase how the city presents itself to its more than 7 million yearly visitors. The program also includes one week at the UNESCO World heritage site of Québec City to study how artisans have preserved their cultural products through the development of agrotourism and économusées.
Duke in Montreal student Ainan Liu is featured on DiversityAbroad, sharing his experience.