Set in cosmopolitan Montréal, the second largest Francophone city in the world, this program explores the intersection of marketing, policy, and cultural identity. Coursework and site visits during this four-week one-course program are conducted in French.
During this French immersion program, students meet with key players who have shaped and who continue to shape Quebec's unique identity. Members of the government, chambers of commerce, and entrepreneurs provide context for our meetings with artisans, marketing executives, and arts councils. Our days alternate meetings with hand-on activities as we delve deep into the marketing of Quebec's unique identity, exploring in particular the arts and culture scene that dominates the summer months.
Excursions to Montréal’s world famous museums, markets, and performing arts venues showcase how the city presents itself to its more than 7 million yearly visitors. The program also includes one week at the UNESCO World heritage site of Québec City to study how artisans have preserved their cultural products through the development of agrotourism and économusées.
Co-sponsored by the Global Education Office for Undergraduates (GEO-U), the Council for North American Studies, the Department of Romance Studies, the Sanford Institute of Public Policy, and the Markets and Management Studies (MMS) program.
* See the Program Schedule page for a more detailed itinerary, including information regarding travel to and from the program site.
To get a sense of the program from the student perspective, check out the Duke in Montreal digital magazine!