Duke in Montréal


Program Alert

Duke in Montréal will be on hiatus for Summer 2019. Please check back for updates about when the program will be offered next.


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Set in cosmopolitan Montréal, the second largest Francophone city in the world, this French immersion program introduces to you key players who have shaped and who continue to shape Quebec's unique identity. Members of the government, chambers of commerce, and entrepreneurs provide context for our meetings with artisans, marketing executives, and arts councils. Our days alternate meetings with hand-on activities as we delve deep into the marketing of Quebec's unique identity, exploring in particular the arts and culture scene that dominates the summer months.

Program Fast Facts

Location: Montréal and Québec City, Canada

Term: Summer

Dates: TBD

Application Deadline: February 1

Academic Theme(s): French language, marketing, public policy

Credit Type: Duke Credit

Eligibility: 4 semesters of college level French or the equivalent

Duke Affiliation: Co-sponsored by the Duke Global Education Office for Undergraduates, the Council for North American Studies, the Duke Department of Romance Studies, the Sanford School of Public Policy, and the Markets and Management Studies (MMS) program

Housing: Apartments, Residence Hall

Physical Requirements: The program includes walking throughout the cities of Montréal and Québec City, and a whale-watching excursion on a zodiac boat. Besides walking, there is no strenuous physical exertion required on the program.

GEO Advisor: Abigail Grubbs

  • Whale-watching on the St. Lawrence - on a Zodiac boat!

  • African Drumming Festival

  • Dinner with TA

  • Bike Tour

  • Visit to l'Office québécois de la langue française

  • Duke in Montréal Summer 2016

  • Montréal skyline at night

  • Montréal night scene

  • Montréal scenic overlook

  • Montréal scenic overlook

  • Québec Parliament

  • French poutine

  • Visit to Radio Canada station

  • Montréal skyline

  • Visit to Radio Canada

  • Whale watching excursion


All students enroll in one core course, taught in French, worth one Duke course credit. No pass/fail option or auditing is permitted.

Marketing in Quebec: Policy and Cultural Identity

(MMS Approved, CCI, SS, FL, R) 1.0 Course Credit
Instructor: Dr. Deb Reisinger

Prerequisite: French 204 (four semesters of college level French) or the equivalent

The only place in the world where Pepsi consistently beats Coke, Québec comprises a unique group of consumers that have baffled marketing executives for years. What makes French Canadians so distinct, and how have government, private enterprise, and the arts contributed to the construction of this unique identity?

  • How have Quebecers capitalized on local producers and artisans to maintain a strong presence in an increasingly global economy?
  • How have international companies localized their product placement to succeed in Québec?
  • How has provincial policy helped position Montréal as the "City of Festivals" on an international level?

Course readings will include textbook readings and authentic cultural documents (policy, business journals, newspapers, audio and video reports). Active learning and teamwork-based projects that enhance critical thinking will form the basis of our coursework. Assignments include a company portfolio, a case study, and a digital marketing project. 


  • Week 1
  • Week 2
  • Weeks 3 & 4

Week 1

During the first week, we'll examine the political and linguistic history of Québec and of Montréal. In addition to texts, films, and expositions about Québec, we will examine internal policies, including the politique linguistique and its recent initiatives. Working closely with members of the Office québécois de la langue française and the Chambre de Commerce de Montréal, we will explore how policy becomes practice.

Site visits this first week are designed to familiarize you with the city, and include a bike tour of the trendy Plateau and Mile End districts, a visit to the old port, and concerts at the Montréal Jazz Festival.

Week 2

In week two, the group travels to the UNESCO World Heritage site and capital city of Québec City. The focus of week two is nation branding, and you'll examine how the tourism industry has positioned itself to both locals and visitors. The group takes a guided tour of Parliament, meets with the Ministry of International Relations, and visits numerous museums and historical sites. From Québec City, students explore agro-tourism by traveling to meet with local artisans and small farmers. We will round out this week with an amazing whale-watching trip on the St. Lawrence - on a Zodiac boat!

Weeks 3 & 4

In weeks three and four, the group returns to Montréal to take a more in-depth look at how the arts and culture industry markets itself. We will make numerous site visits to Montréal’s top marketing agencies, meeting with creative directors and brand managers. On the arts front, we meet with lobbying agencies and arts councils, attend a television show at Radio Canada, and attend the Just for Laughs festival.

Housing & Meals

In Montréal, you will be housed in centrally located, furnished student apartments. Students will be grouped into 4 bedroom apartments. Each room within the apartment has wi-fi, air conditioning, a double bed, a desk, and closet space. Within each apartment, students share a bathroom, shower, and kitchen. Laundry facilities are located on each floor. The building also has an exercise room, and public lounge area with large television, billiards, and vending machines.

In Québec City, where students will reside for one week, students will stay in a university residence or hotel.

The program does not include a meal plan, although several group meals will be included in conjunction with site visits throughout the program. While in Montreal, students may cook meals in their apartment or eat at local restaurants. During the week in Quebec, breakfast is included, and other meals may be eaten at local restaurants.


These costs are estimated based on previous years’ programs and the current exchange rate. All costs are subject to change.

Summer 2017

  Duke Students Non-Duke Students
Tuition $3,291 $3,291
Program Fee $3,209 $3,209
Transcript Fee N/A $40
Other Costs Other Costs Other Costs
TOTAL (Estimated): $9,125 $9,165

Explanation of Costs

Financial Aid

Duke students receiving institutional need-based grant aid are eligible for aid for this program; work-study funds are converted to grants. Students are individually responsible for making the necessary arrangements with the Karsh Office of Undergraduate Financial Support and the Duke Bursar’s Office.

Non-Duke students are not eligible to receive financial aid at Duke and should contact their home institutions for financial aid information.


    This program offers the following scholarship opportunities:


    Attendance is required at all classes, excursions, and group events. Given the intense nature of this program, late arrival and/or early departure is not permitted.

    • Arrival: TBD
    • Departure: TBD


    You will make your own travel arrangements to and from the program site. You are expected to arrive on July 3 by 4:00 pm local time. You may depart the program site at any point on July 29. Once you have a flight itinerary, log in to MyGlobalEd to update your travel registry.

    Housing Before/After

    You will need to make your own housing arrangements if you will be arriving before the program start date or leaving later than the program end date.



    No visa is required of U.S. citizens to participate in this program. Non-U.S. citizens should pay special attention to the visa requirements for their specific citizenship by contacting the country embassy to find out if any visa restrictions are in effect.


    All participants must have a valid passport. Make sure your passport has at least six months of validity beyond the program end date to avoid unintended disruptions. For instructions on obtaining or renewing your U.S. passport, visit passports.state.gov.

    International Student Identity Card

    An International Student Identity Card (ISIC) is optional. ISIC is the only internationally recognized form of student ID, endorsed by UNESCO. If purchased in the U.S., the card also carries with it a supplemental insurance policy, which can prove to be very helpful in the event of serious injury. You may purchase this card through www.myisic.com. Processing of the card takes between 4-15 days. 

    Program Faculty & Staff

    The program director can assist with questions related to program academics, admissions, on-site needs, etc. For all other inquiries, please contact the Global Education Office.

    Deborah Reisinger

    Assistant Professor of the Practice of Romance Studies

    Abigail Grubbs

    GEO Program Coordinator / Advisor


    Deadline: February 1

    This program does NOT have rolling admission. Admissions decisions will be made after the published deadline, and on a space-available basis after that. Applications must be received by the deadline to be considered. Application opens November 1.

    Priority: Priority is given to applicants who submit all materials by the deadline and meet the language prerequisite.

    Minimum GPA: There is no minimum GPA for this program.

    Non-Duke students: Non-Duke students are welcome to apply for this program You must be a degree-seeking student in good standing at an accredited college or university. Consult your university’s registrar and/or study away advisor for assistance with transfer credit. Students who are not matriculated at a college or university are not eligible to participate in Duke’s study away programs.


    Start your application early to ensure that it is complete by the deadline! Incomplete applications will not be forwarded to the program director for consideration.

    To apply, submit the following items using MyGlobalEd:

    1. Online application.
    2. Official transcript(s) from all colleges and universities attended. First-year students should wait for fall semester grades to be posted before submitting their transcript.
    3. Personal statement in English, one-two pages (double spaced), explaining why you are interested in the program, what you think you will contribute to it, and what you hope to gain from it.
    4. One academic letter of recommendation from a French language instructor.


    A Perfect Fit: Duke in Montréal

    By Erin Butrico

    Duke in Montréal was the perfect fit for my summer. For starters, I decided a bit late in the game that I wanted to major in French. I thought that I would have to overload to get all of my French courses in, but this program helped to fix that problem. Secondly, I loved the idea of an immersive course. I knew that this course was not just a sit-in-the-classroom-and-take-notes kind of thing, but an interactive, hands-on way of learning. 

    Read More

    Au Revoir, Montréal

    By Erin Butrico

    I was always the nervous type. I relied on my twin for everything. I used to stand behind her when I was scared. I liked to eat the same food and stick to the same routine. Even though I’m 20 years old now, and I’ve lived without my family for two years at Duke, I was still very nervous when my mom left me for this program. It was the first time that I was living in a city. I had never met these girls before. My French was mediocre. I felt very alone. 

    Read More

    Connecting Policy, History, and Culture on Duke in Montréal

    By Alicia Pak

    Through Duke in Montreal, I spent part of July in Quebec City studying economic and cultural development of the region and meeting with such figures as the Minister of International Relations and the U.S. Consul General.

    Read More